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ALTERNA at Movie Meets Media
Germany’s Movie Meets Media is one of the most important networking events on the German film and business calendar, and ALTERNA is proud to be a sponsor this year.
Movie Meets Media is a must attend event that has been attracting actors and key players from the movie and media industry alike since 1999 and ALTERNA’s heritage goes just as far – the brand launched in 1997 with the goal of creating high performance solutions for discerning hair professionals and their clients the world over. Today the brand has become synonymous with luxury and has an inimitable ability to cater to every hair client’s desire. For Commercial Manager, ALTERNA EMEA, Markus Greulich, ALTERNA is perfectly placed to partner on this major networking event. “The German film industry is vibrant and exciting and ALTERNA are a perfect partner for this exciting event as our heritage, like that of the film industry is in innovative, luxury pioneering products and when used ALTERNA Haircare can make everyone look and feel like a movie star.”
Each year Movie Meets Media holds three events, in Berlin, Munich and Hamburg. Each event is an opportunity to connect with leading lights and rising stars from the film industry, both in front and behind the camera, to network and develop the next big ideas for the industry. From workshops and screenings to red carpet moments, ALTERNA sees working with the industry event as an opportunity and a privilege and will be gifting a wide array of exquisite hero products ensuring that everyone who attends will be showered in luxury.
ABOUT ALTERNA
ALTERNA transcends ordinary haircare – with healthy, sensorial rituals and skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transform both hair and senses. Whether at the salon where ALTERNA empowers stylists to create experiential, transformational moments or while treating at home, ALTERNA is an essential ritual for people who value self-care and the freedom to express themselves.
www.alternahaircare.com @alternaeurope @alternahaircare
PHILOSOPHY
A commitment to alternative beauty has been at the heart of the ALTERNA story since the brand’s debut in 1997. That commitment continues to inform and inspire every product ALTERNA makes. Our journey began by creating innovative luxurious haircare and styling products inspired by skincare science. From its inception, ALTERNA has pioneered products formulated without sulfate surfactants** and phthalates. Our family of mindfully formulated products is renowned for performance without compromise – beauty products that deliver an exceptionally luxurious experience at home and proven results in the salon.
Today, we continue to define the cutting edge of beauty with our minimalist development philosophy, featuring high-performance formulas containing potent botanicals blended with high-quality essential ingredients needed for superior results to provide a truly transformative experience. Our commitment to offering luxurious, sustainable products and sensorial experiences will progress exponentially as they continue to lead the way forward. ALTERNA will always be committed to making their products better with each new generation, empowering both stylists and consumers to elevate ordinary moments into self-care experiences that instantly transform hair and senses.
** Sodium Lauryl Sulfate/Sodium Laureth Sulfate.
ABOUT HENKEL
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2017, Henkel reported sales of 22.6 billion US dollars (20 billion euros) and adjusted operating profit of around 3.9 billion US dollars (3.5 billion euros). Combined sales of the respective top brands of the three business units – Loctite, Schwarzkopf, and Persil – amounted to 7.2 billion US dollars (6.4 billion euros). Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www. henkel.com.