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Rush Hair launches new colour identity in collaboration with L’Oréal
One of the UK’s biggest salon brands is announcing a new creative colour identity, with the support and knowledge of its industry-leading stylists and colour experts. Named Colour Artists’, the campaign will celebrate the expertise of Rush Hair’s talented and experienced stylists in its 97 salons across the UK.
Fuelled by research into what clients choose and understand about beauty services, the senior team at Rush discovered that across the market, there was a huge gap in what people know about the terminology, techniques and price structures used in colour service. Rush International Colour Director, Chris Williams, believes that Rush’s new colour identity will give transparency to customers in terms of cost, final result expectation, and accessibility of what is possible.
He said: “Our new approach to colour will encapsulate artistry, quality and craftsmanship for both clients and the Rush Team. Education is an integral part of what we are doing and each stylist will be trained by our specialists at Rush and also by experts at L’Oréal Professional.
To celebrate the launch, six looks have been unveiled to showcase colour skills at Rush, shot by Jack Eames, the renowned award-winning photographer and long-time creative collaborator with Rush. The looks include Balayage, Ombre, Highlights and Global Colour, alongside two trend led artist looks featuring two of the Pantone colours of the year – Coral and Platinum – and all of these looks are available for clients.