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Introducing the ANTI status quo - Made to Create
Celebrate the individuality of every client with ANTI. Created, trialled and developed by Founder Francesco Ruggerino and Creative Director, Nick Irwin, ANTI isn’t here to dictate trends or direct your work – the compact range of products are designed to empower your autonomy and help you create the authentic looks you and your clients love.
The down-to-earth range celebrates simplicity: with straightforward vegan ingredients, neutral packaging and fragrance, and high-performance formulas for results as personal as each head of hair.
The no-fuss range of care and styling products allow your work to take centre stage, celebrating the art and craft of the stylist and empowering professionals to create diverse, individualistic, styles for their clients – no retouching or filters required.
Built around the philosophy of “we make your style our culture” the range consists of an Everything shampoo and conditioner with a high performance luxury and colour safe formula that eliminates the need for a multitude of ranges, accompanied by a concentrated collection of styling products that are designed to enhance the hair without overpowering or dictating a specific style.