AUTOMATA Collection by ALFREDO VALERO

"Automata" collection, as its name suggests, shows true ladies of the future programmed by human minds and designed to perform certain operations autonomously and replace human beings in some tasks.

Nowadays, a good part of our society are automatons/thinkers digitally programmed by the subliminal advertising received through social networks, the media and fake news... More and more people are blindly trusting what they see on the internet, not questioning their reality and following ridiculous trends to belong to a herd and fit in with the group.
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AUTOMATA shows humans of the digital age, consumed and surrendered to the smoke that is sold to them as it were real and perfect lives, but which, in reality it’s facades of falsehood... Programmed human beings, lacking "soul" and sensitivity... Human beings that surround us and live among us today.

Impossible styles and makeup, reminiscent of the 80s and 90s, which do not seek naturalness, but falsehood, eccentricity and attracting attention.

The looks show a robotized humanity through striking and unnatural colors, but, above all, through a rigid postural language and a dehumanized look.

Hair: Alfredo Valero @alfredo_valero_blades
Hair Instagram: @blades_hair_studio
Photography: Santi Núñez @nunezimage
MUA: Isabel Bernardino @bo_project_makeup
Styling: Luisa Rodriguez @saviorbylu
Models: Filipa Ribeiro @filipa_ribeiro
Luisa Rodriguez @lupoulin
Products: Goldwell @goldwellpro_es