AMA Collection by CHARO GARCÍA

This beautiful collection is a celebration of love and life, therefore, it breaks with the usual and is inspired by the post-wedding party.

Also, its name, ‘AMA’, has a double reference. On the one hand, it is a tribute to Charo García's mother, since this word means 'mother' in Basque. On the other hand, it is the imperative –in Spanish– of the verb To Love with which the hairdresser proposes us to celebrate each moment and live it intensely. The music, the dance, the cocktails and the sweetness of the cake accompany sublime, impeccable looks that recreate an updated and glamorous aesthetic of the 60s and 70s.

Inés: Ready to shine
The long, wavy hair is partially pulled back into a high ponytail that ends with a satin bow. This updo, together with the most marked type of wave, lets the hair fall in the form of a waterfall with a vital and energetic result.

Marie: Life is a flash
The neat updo gives way to a bun that is an explosion of textures. The voluminous updo is made up of different braids and knots. An example of haute coiffure.

Amelia: Double intensity
The long wavy mane is gathered into two ponytails with a raised crown and a satin ribbon. The game of volumes is created from the tighter sides and the other more hollowed out, giving shape to a new body for the hair.

Alice: Drink a vital cocktail
This flawless twisted bun is as original as it is simple. The different strands form a delicate design that is enhanced by the detail of the pearls.

Carolina: Music is a feeling
This look combines a more polished texture on the sides that contrasts with the volume of the updo before the knot of the ponytail that is crowned with the hair itself. The ponytail has soft waves, identical to the two locks that accompany the face.

Briana: The dance of joy
This ideal updo for curly hair expresses all the vibration of this texture. The loops fall to the sides and, also, from behind with a precision that does not detract its strength.

Hair: Charo Garcia para Ilitia Beauty & Science
Hair Instagram: @ilitiabeautyandscience
Hair Assistant: Olatz Cid
MUA: Olatz Cid
Photography & Retouche: Sergi Jasanada @sergijasanada para @dogmamoda
Styling: Charo Garcia
Dresses: Paola Carolina @paolacarolina_bcn; Aleksandra Budnik @aleksandrabudnikatelier; H & M @hm
Models: Inés Ortega; Amelia Sonn para @fifthmodels
Project management, Art direction & Production: ComunicaHair @comunicahair