Indola Smart Street Style Summer Collection 2020

INDOLA is a professional hair brand that is #simplysmarter. Working closely with their globe-trotting hair and fashion crew: hair stylists Paddy McDougall (@paddymcdougall) and Andy Smith (@andysmith_stylist), plus fashion stylist Christopher Maul (@styleofmaul), INDOLA seeks real-life inspiration and turns it into zero-fuss, trending looks that clients will be asking for in salon.

INDOLA Seasonal Summer Looks Inspiration:
This summer blonde services are showing no signs of slowing down, in fact they are more in demand than ever before! Bespoke hand-painted balayage looks and transitioning dark-to-light ombré services are still at the top of the client wish list. With this in mind, INDOLA continues to meet the needs of hairdressers and their clients, expanding the Blonde Expert collection to include six brand new shades. Multi-faceted pigments are combined with the latest built-in Hair Bond Technology to offer stunning new colour opportunities.

Blockbuster Technique
This season's must-have blockbuster technique is #colourmelting! Inspired by ombré, #colourmelting melts colours together either in harmony or in contrast to create a seamless transition between shades! This trending technique has been used in both the INDOLA Street Style collection summer looks:

Look 1 – Kooky Crafts

Kooky Crafts, inspired by the fun & inspiring trend in fashion, is all about crafting a blonde look with natural reflections and delicate progression; blending the colour creates a harmonised result with a flawless finish. The Kooky Crafts look was achieved using the #colourmelting technique to take three different shades from the new Blonde Expert collection and create a seamless transition of shimmering blonde that resonates with summer.

Look 2 – Cut That Out

Cut That Out is far from conventional – which is not only reflected in the bold fashion but also in the fabulous hair look! A simple technique twist sees rich brunette and warm coppers contrast against each other to create bold and intentional impact.
Cut That Out takes #colourmelting to the next level as the colour service is reversed; a seamless transition creates lighter roots that melt into darker ends, for a seasonal and bespoke result.

Hair: Andy Smith @andysmith_stylist & Paddy McDougall @paddymcdougall
Make-up: Phoebe Taylor @phoebetaylormakeup
Fashion:  Christopher Maul @styleofmaul
Photography: Jesper Brandt @fotografjesperbrandt