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News

Do you want to know all the latest breaking news on hairdressers? You're in the right place. In the NEWS tab, you can find everything about the latest trends.

To help you navigate the website, we divided the news into several sections. I hope you find what you need.

Do you want to visit hairdressing fairs or other events related to our industry? For more details, please go to the HAIRDRESSING NEWS in NEWS tab. This is where we share all the information about trainings, congresses, events, meetings, contests and many others in the world of hairdressing.

Are You a Trendsetter or a Trend Follower? Are you interested in professional hair care products? Have a look into PRODUCTS NEWS in NEWS tab. You’ll be up to date with top products, innovations, new recipes and treatments.

In the same tab, in TOOLS NEWS you can all the find information about hairdresser’s equipment. You will learn how to invest money in your salon, what kind of equipment you should use or what is recommended by international hairstylists.

If you want to improve your qualifications, please visit the EDUCATION section. You’ll find something for yourself or your employees here.


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products news

Salon International 2023:Unveiling a Spectacular Line-up of Live Competitions!

Salon International 2023, the most anticipated event in the world of hair, is proud to announce an exhilarating line-up of live competitions that promise to showcase exceptional talent and creativity in the industry. With a diverse range of competitions catering to various skillsets, this year's Salon International, sponsored by industry software expert Treatwell, takes place from 14th-16th October at ExCeL London and is set to be an unforgettable experience for both participants and spectators alike.

Salon International Celebrates 50 Year Anniversary

Salon International, the world's leading and most prestigious event for the hairdressing industry, is thrilled to announce its 50th-year celebration at this year's exhibition. Sponsored by industry software expert Treatwell, the event will take place from 14th-16th October at ExCeL London, showcasing five decades of innovation, creativity and excellence in the world of hair.

Unveiling the Unmissable: Salon International 2023 Masterclasses

Get ready to elevate your hairdressing skills to new heights at Salon International 2023, where the spotlight is on a line-up of captivating Masterclasses designed to transform your craft. Taking place at ExCeL London from 14th to 16th October 2023, Salon International promises the opportunity to engage directly with industry experts and gain insights that will reshape the way you approach hair.

ALTERNA at Movie Meets Media

Germany’s Movie Meets Media is one of the most important networking events on the German film and business calendar, and ALTERNA is proud to be a sponsor this year.

LAMELLAR THERAPY Mega smoothing - a glamourous effect for all hair types

We present a new line: Lamellar Therapy , which provides smoothness, looseness and shine to all types of hair. The layered structures of healthy hair provide tightness and protect against external factors, but when they are damaged by dyeing or bleaching, the hair becomes dry, high porosity and frizzy. The key to care is to close and smooth the hair cuticles. The Lamellar Therapy line has been developed to restore the tightness of the cuticle while maintaining the extraordinary lightness of the hair.

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